If you want to maintain the visibility of your business on social media platforms, you need to pay attention to following trends. Especially when it comes to Instagram, the rapidly changing interests of users are an impressive factor in determining strategies that work. In our article “What are the 2022 Instagram trends?” We will review the methods you can use by looking for an answer to the question.
With the number of real active Instagram followers reaching one billion globally, Instagram is one of the most important social media platforms of today. If you are an entrepreneur interested in social media marketing, Instagram is one of the channels that will attract your attention with its interaction opportunities. Using the Buy Instagram Followers UK platform, it is possible to significantly increase the success of your business with increase your Instagram followers and likes.
Therefore, not following user trends can make all your efforts go to waste. You should not overlook the right tools and trends so that you can implement effective marketing tactics. In this direction, we have listed the 2022 Insta trends for you. Let’s examine these trends in detail now.
1.Stories, Not Posts
First of all, let’s emphasize that Insta stories reach 500 million daily viewers in total. This is truly an incredible number. When we look at the 2022 Insta trends, we can say that the story shares are still in place. Insta stories: continues to be one of the most popular tools where users interact with their family and friends in different ways.
In contrast, real Insta posts are only used to share high-resolution content. Of course, standard posts are still important to your Instagram profile. However, it is a fact that they have lost their popularity compared to Insta stories.
It is possible to observe that the importance of chronological shares has decreased in other social media platforms such as Instagram. This situation appears as the strengthening of the story concept when it comes to Instagram.
Most real Instagram followers, including businesses, share their products or photos via stories, not standard posts. Especially the decrease in the importance of chronological sharing can be considered as a good opportunity for businesses. Even with a single engaging and targeted Instagram story, you can get serious engagement.
2. Using Augmented Reality Elements in Story Filters is on the Rise
One of the most practical ways to promote your content on Instagram is to share interactively. Accordingly, the application allows third parties to design different filters to be used in stories on Instagram. Therefore, in 2022, the use and sharing of filters specific to your brand by users may stand out as one of the methods that will increase your awareness. It is now very easy to raise awareness with this feature, which is at the top of the list among Insta trends.
3. Voice Usage on Instagram Stories is Increasing
In particular, research on Instagram and Facebook shows that users like music and voiceovers. It is a fact that stories with music and sound get better interaction, although designs made without sound continue to attract attention. According to statistics, such posts perform 80 percent better than silent posts.
It is also interesting that more than half of users discover their Insta stories by turning on their device. Although Instagram is actually a platform based on image sharing, all this research may show that the use of voice will gradually increase.
4. Direct Shopping on the Platform
In the past, marketing strategies using Instagram were mostly based on linking to external sites. A user would see your business ad and click on this ad to reach your site through the browser. However, it should be noted that nowadays this method is a less preferred strategy. For the betterment of your Instagram business, you can get real Instagram followers when you will access this site https://marsfollowers.uk/. that will bring a surprising change in your business via Insta.
Today, many users prefer to use Instagram’s new shopping feature. Therefore, it seems likely that many businesses will convert their followers into customers in 2022. As a matter of fact, the trend of user habits towards more practical supports this situation. In this direction, many people find it more convenient to complete their shopping on the platform they use instead of going to an external site.
5. The Discover Tab Is Now More Featured
According to the statistics, more than 200 million users use the Explore tab every day. As you know, the Discover tab allows you to encounter posts other than the people you follow. However, in general, it is worth saying that this tab is personalized. The posts in the Discover tab are mostly based on the user’s past search and tracking information.
Still, the growing popularity of the Explore tab has allowed Instagram to become a much more content-rich place. By using the Explore tab, it is possible to access content in many categories from art to travel, from decoration to health. In this sense, businesses that turn to Insta marketing should not overlook this tab. There is no specific method to use for postings to the Discover area. You follow some tips:
- Make sure to use the right hashtags in your posts.
- Publish your posts at appropriate times.
- Do not forget to include your location in the posts.
- In this way, you can reach your local audience. Interact with your target audience in your posts.
6. Use of Reels Expected to Increase
One of the new Instagram features is Reels, which allows users to take short 15-second videos and edit them with filters. The function, which was put into service in August 2020, was highly appreciated by many users. It should not be surprising that Instagram brings a similar feature, especially after the attention of the TikTok platform.
Likewise, based on the fact that TikTok is the center of attention, many social media experts think that the Reels feature will become popular in 2022. In particular, the fact that TikTok is banned in some countries may ensure that this type of interaction remains entirely with Insta in the future. As a matter of fact, according to research conducted in the USA, while the time spent on TikTok decreased after the Reels feature, there was a close increase in Insta. Also, Insta reels You can get comprehensive information about it on our website.
7. Instagram Live is Growing Fast
One of the most popular Insta features, especially during the pandemic period, has been live broadcasts. In many parts of the world, including our country, users made interactive live broadcasts on Insta. So much so that we witnessed even many televisions celebrities broadcasting from this platform.
According to statistics, with the start of the pandemic period, the use of Insta Live has grown by 70 percent. When we look at 2022, we can say that life will pass in a similar way, at least in the short term. Therefore, it is extremely important for entrepreneurs who want to develop Insta strategies not to overlook Instagram Live. In this sense, it is possible for Insta Live to be one of the biggest trends of 2022, just like 2020.
8. IGTV Could Be an Alternative for Creators
We can talk about IGTV, that is, the Insta TV feature, as the last trend that can come to the fore in 2022. Developed for long-term video formats, IGTV is also offered to users as a separate application. It is also possible to access these videos from within the Insta application. Presumably in the future, developers will separate these two apps. In this sense, they may be waiting for IGTV to achieve the desired popularity.
IGTV allows content producers to produce long videos. Through these videos, producers can earn income by evaluating advertising opportunities. In this respect, we can say that IGTV competes with YouTube. Insta employees promised that they would make various improvements to IGTV in 2022. For this reason, we should not be surprised if this feature suddenly becomes popular, even if we give it a lower chance than others. We shared all the details about 2022 Insta trends with you, stay tuned.