COVID-19, pandemic life, and modifications to the conventional workplace have all had an impact on hotel trends in the market in recent years. Major advancements in digital and contactless hotel technology, touchless service alternatives, and a total redesign of how guest and worker safety is controlled were all seen in the hospitality companies in Abu Dhabi and around the world. Analysts predict some new hotel trends in the market for 2022 even though many industry changes are here to remain.
In this new article, Story Hospitality will look at some of the most current trends in hospitality and how they’re likely to develop in the future. We’ll also go through the potential hotel trends in the market that may emerge in 2022, as well as what hotel operators must be preparing to prepare to do.
You must be aware of seven hotel marketing trends for 2022.
In 2022, hotel advertising strategies should have a major emphasis on video.
The annual report of an award-winning digital marketing business was recently published. To verify their results, the marketing agency, which specializes in creative. Digital marketing for the hospitality sector, examined a wide range of industry data collected from over 600 hotels.
To forecast significant hospitality trends for 2022, they analyzed this data, as well as crucial insights from third-party sources like Expedia and TripAdvisor. According to their findings, “82 percent of all consumer internet traffic will be video centered in 2022,” based on considerable study and analysis.
In a recent analysis, another well-known marketing firm reached the same conclusion. They concentrate on making video content creation simple for marketing professionals. Analyzing the influence of video marketing on consumer behavior. They discovered that after publishing a video on social media, 93 percent of businesses gained a new consumer. The most effective video marketing, according to the survey. Was centered on short-form video content from 30 – 60 seconds in length. They’re ideal for TikTok, the world’s most popular social networking app.
Key points that can be put into practice:
- On your website, develop an “inspirational” area with video content.
- Other social media sites, such as Facebook and Instagram, can benefit from video-focused marketing.
- Make a one-minute or less film that highlights local events, attractions, and must-see locations.
- Set-up an account in TikTok and a marketing strategy for TikTok.
Shorter booking lead-in times are expected to remain in the near future.
Guests are booking hotel stays in ever-shorter booking windows, frequently by booking directly with the hotel. According to Business Travel News, direct bookings have been rapidly increasing since 2020, without any signs of slowing down. Hospitality management in Dubai and anywhere else must ensure that they are prepared to handle the demand changes that 2022 will bring. Given the considerable increase in direct reservations and customers choosing to book stays just before their arrival date.
Key points that can be put into practice:
- Make sure potential visitors have a smooth click-through experience after they land at your hotel’s website. It should be simple, quick, and uncomplicated to book a room.
- Create material for your hotel’s website and direct booking channels that is SEO-friendly. Efficient SEO marketing will assist your hotel’s website to receive a considerable volume of visitors.
- Concentrate on improving your website and the website interaction of your hotel.
- Increase hotel direct reservations by optimizing your direct booking platforms.
Third-party data collection will likely decrease.
When it comes to the collection and use of their personal information for marketing or advertising reasons, consumers are demanding more privacy than ever before. Hotel Management Companies may confront a significantly different marketing landscape in the future as a result of a shift in many consumers’ attitudes toward personal data protection.
With the release of Apple iOS 15, email marketing and the hotelier’s capacity to acquire new visitors via email altered substantially. When receivers open marketing emails, marketers no longer have access to it. As a consequence, determining which email marketing initiatives are successful is more challenging than ever.
Many Hospitality Businesses in the Middle East will have to change their marketing campaigns to new privacy rules if they don’t have access to conversion rate statistics. Many experts say we’re approaching the end of third-party data-driven advertising or the start of “a future without third-party cookies.”
As customers demand more privacy, tech companies like Facebook and Google are preferring to phase out cookies. Hospitality Asset Management companies may soon be lacking data that was crucial to their marketing success in the past. Google has pushed out its deadline for phasing out cookies from 2022 to 2023, while Apple and Facebook have already made it possible for users to opt-out of data collection.
Key points that can be put into practice:
- To personalize guest marketing, make use of the distinctiveness of first-party data.
- In first-party data collection, examine website clicks, search behavior, booking trends, and other critical visitor actions.
- Change to data-driven advertising that is “first-party.” Data collected straight from the source, such as your hotel’s website or social media accounts, is referred to as first-party data.
Develop hyper-specific marketing campaigns using first-party data.
Hospitality asset management services may generate hyper-personalized advertising for their target demographic by tracking IP activity. Website activity for individual guests. Hotel marketing managers should place a heavy emphasis on data cleanliness, ensuring that only valuable data is used and “junk data” is avoided in order to react to changing consumer data availability. Hoteliers may seek to shift away from “aspirational marketing” and focus on “essential marketing” instead, as the marketing sector as a whole may be pushed to shift away from third-party sources.
Key points that can be put into practice:
- To figure out how data travels from one tool to the next, use a CDP.
- Manage your marketing and rethink your guest data approach by using a CDP plan or utilizing a Customer Data Platform. For easy marketing management, CDPs bring all of a hotel’s data together in one place.
- Concentrate on collecting correct and consistent data; clean data ensures that you’re accurately targeting your target audience.
In 2022, concentrate on developing your “digital brand.”
For many hotels, especially those in competitive markets, going digital is no longer a choice. According to PWC, 81 percent of tourists want additional digital service alternatives from their hotel brands in 2019, and market research shows that interest is still growing. In 2022, hotels may improve their digital game in a variety of ways, from adding contactless communication choices and digital concierge services to implementing digital menu ordering to fulfill food service needs.
Mobile-friendly marketing should be a priority for hoteliers looking to remain competitive. The number of individuals in the United States who use a mobile device to access the internet is predicted to exceed 90% by 2023. Making clumsy or wordy marketing content that isn’t optimized for mobile consumption may encourage guests to overlook your hotel in favor of a more tech-savvy competitor.
Key points that can be put into practice:
- Take advantage of contactless event check-in and onsite attendee management services.
- Create a mobile-friendly website, and a branded app, that allows customers to check-in digitally, make modifications to their bookings, and provide mobile access to extra hotel digital services.
- Improve the guest experience by incorporating hotel digital signs into hotel spaces.
- Through post-stay surveys, encourage customers to talk about their stay while collecting essential hotel feedback from guests.
Global travel is expected to skyrocket.
More than half of all adults in the United States had set aside money for travel in the recent year. Many travelers have packed their belongings because of the lockout, limitations, and lack of suitable entertainment alternatives, according to the United States Travel Association. Many ordinary people are willing to spend money on tourism, travel, and a delightful adventure. The travel sector is anticipated to flourish as limitations are eased and other destinations become more accessible.
Furthermore, thanks to the flexibility of remote employment, a lot of travelers are now enjoying additional options for travel. Certain employees are having more opportunities to travel than ever before. As more employees work remotely or partially from home, and as more organizations adopt remote working rules.
Key points that can be put into practice:
- Rethink your budget distribution to account for expected market growth in market categories influenced by global tourism’s resurgence.
- You should determine what proportion of your marketing budget is devoted to targeting bleisure travel.
Pre-booking virtual guest experiences appears to be a trend that isn’t going away anytime soon.
Before booking a hotel stay, many modern customers want to see their hotel and the surrounding area in person. It can make guests unaccustomed to your region feel more at ease, making it a little less like a “foreign new place.” With virtual tours, both tourists and event planners can find the ideal location. A virtual tour displayed on your site will help you attract more individual travelers as well as crucial group leads.
By 2024, the VR sector is predicted to have grown from around $5 billion in 2021 to more than $12 billion. Gulf International Hotel Management Company reminds hotels that wish to stay on the cutting edge of hospitality technologies may contemplate following suit.
Key points that can be put into practice:
- Develop VR experiences that emphasize holiday destinations, seasonal event highlights, and in-room amenities that are included in holiday packages.
- As your target audience scrolls through prospective accommodation options, presenting fascinating virtual tours of your property can help grab their attention.
- On your hotel’s website, post short videos highlighting local attractions and must-see spots.
- To your hotel’s website and brand page, add a virtual property tour.
Take the initiative: Use what you’ve learned about hotel marketing trends in 2022.
After analyzing some of the most important hotel marketing trends for 2022 Which trends do you think will have the greatest impact on your market?
Determine which industry changes are most likely to get the most influence on your area, as they may alter your property’s budget, marketing approach, or necessitate the implementation of new technologies and hotel standards. To stay ahead of the competition, including the hotel trends in the market of 2022 into your marketing tactics as soon as possible.
