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    HomeBusinessMarketingA Brand-First Mobile Marketplace for American Brands and Consumers

    A Brand-First Mobile Marketplace for American Brands and Consumers

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    A new mobile platform focusing on connecting American brands and consumers is gaining ground. The US is one of the most populous markets, with nearly five billion visits monthly. While the rest of the world is growing rapidly, the US market is smaller than Europe and Asia. The largest marketplaces in the US are focused on specific product categories. These include homewares, fashion, music, and sports. Among the top ten in the US, Amazon ranks first, with 2.2 billion monthly visits from American consumers.

    People always wonder what the antidote is to Amazon, an eCommerce empire that takes pride in ever-improving efficiency and using robots to replace humans. Maybe Poppy is our latest answer. Poppy is a fashion and lifestyle-focused marketplace. When you open the Poppy mobile app, which is the primary form of the user interface, you can explore thousands of unique brands with distinctive identities and various aesthetic choices. From indie yoga apparel brands to succulent gift boxes for birthdays, you can easily discover goodies to light up your day. 

    There is no other inspirational marketplace quite like this. Poppy has nearly 100 million products curated from all indie brands all over the internet. It is more like a “Shoppable Pinterest” or mobile-friendly “Google Shopping”. And it is an ever-growing platform with daily updates of 15,000 products.  So you may ask why we need another shopping platform like this? Why don’t we just all stick to Amazon?

    Walmart acquired Wish in June 2016. The site continues to operate as an independent site. Since then, it has become a leading mobile e-commerce site in the United States and Europe. With its 300 million users, Wish has grown to be the sixth largest e-commerce company in the world. Its founders, Peter Sculczewski and Danny Zhang, teamed up with a startup incubator to create a mobile e-commerce platform. The platform has over five million active users and daily sales of over 1.5 million products.

    Wish is a brand-first mobile marketplace for Americans. It is the sixth largest e-commerce company worldwide and is the most popular mobile website for American consumers. Its success stems from its emphasis on creating an experience that’s centered around the consumer’s needs. A brand-first mobile marketplace will help brands build a loyal customer base through its brand-first approach. A mobile app is also more convenient for American brands.

    Wish is a brand-first mobile marketplace for American brands and people. Its platform connects American brands and consumers, and a brand-first mobile marketplace will help consumers find the best products, the lowest prices, and the best prices. A brand-first marketplace will allow shoppers to shop from anywhere. A unique product that matches the consumer’s preferences can be matched with an American manufacturer. With over 250 participating manufacturers in its network, Wish is the number one e-commerce platform for fashion. With over 200 million registered users and a presence in more than 30 countries, it enables marketers to market directly to customers.

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